Preparing Content for Powerful Presentations (1/2 day)
Pacific Research Center @7677 Gateway Blvd
Newark, CA United States
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Content developers often make three critical mistakes:
- They don’t adequately consider the target audience.
- They include too much information for the allotted time frame.
- They don’t set context well enough before jumping into details.
This program is for anyone who generates meeting or presentation material, creates PowerPoint decks or develops substantial written or verbal business content.
This program is designed to streamline, organize and enhance participants’ content development capabilities. We will utilize a five-step message mapping process that ensures clarity of key messages, as well as strategic memorability of the most important points. Participants will bring actual presentation material and slides that we will rebuild utilizing the tools and best practices.
Listener Focused Analysis
- Apply a DNA model for determining demographics, needs and attitudes of listeners
- Differentiate between data and information
- Prioritize content for relevance and importance
Content Clarity and Succinctness
- Make a succinct point and get to the crux of any message
- Be action-oriented and positive
- Utilize a listener-oriented organizational structure
- Optimize the number of key messages and supporting points
- Develop a strong, attention-getting open and close
- Articulate the benefits of taking any recommended actions
Strategic Memorability of Key Points
- Identify the most critical points
- Apply memory hooks strategically
- Provide variety and surprise in the flow of information
- Make dry information come alive
- Find fresh ways to own the material
Effective Visual Support
- Use best practices for PowerPoint and other visual support applications
- Quickly rework and improve overly busy slides
- Differentiate between leave-behind material versus projected real-time slides
- Develop greater command of visual support technology
Session was fantastic – it dealt with how to structure the most impactful and memorable slides to keep the audience engaged. – Infoblox, Systems Engineer
Communication is extremely important and presentations are the most common method at work. Would highly recommend class – perfect duration and great content. – Tula, Staff Engineer