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Customer-Focused Presentations |
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2 days
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Ed Levine, Jim Kennedy
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Participants will learn the basics taught in generic presentation skills
Seminars, including:
Eye contact
Vocal tones
Posture/movement
Use of visual aids
Customer-Focused Presentations mirrors the challenges and opportunities facing today's technical presenters, with company specific materials. The program goes beyond generic presentation skills by providing additional components specifically designed for this
population, combined with the tailoring of materials results in an on-target participant experience.
All of this is done in the context of presenting to customers. In fact, throughout the workshop participants are building a real presentation to present to an existing customer.
Another difference between Customer-Focused Presentations and generic programs is the tailoring of content:
We conduct extensive pre-workshop interviews and analysis of the client’s business
Materials are then tailored and edited to include the customer’s language and real-world case study examples
Our commitment to tailoring every program leads to immediate application of skills post-workshop. Studies have proven that this results in the highest return on investment for participants.
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In addition to the above, Customer-Focused Technical Presentations addresses the following important topics, not found in generic presentation skills courses:
Informal Presenting - Not every presentation is for large groups. Many technical presentations are for small groups, or even one person, requiring different techniques.
Avoiding technology "landmines" - The do's and don'ts of working with White Boards, Laptops and Projection Devices. Includes the "Top 10 Computer-Based Presenter Mistakes".
Assessing audience levels and needs - Different titles and levels of technology expertise attend technical presentations. Participants learn how to adjust content and delivery based on audience make-up, including appealing to the "C" level.
Dealing with champions of other technologies - Diffusion techniques if audience member has strong ties to competive technology.
Planning using the "Quick-Prep" planning form Easily completed planning form for planning a presentation. Includes techniques for creating a "GAP" in the customer's mind of where they are vs. where they could be. End result is a more powerful message and an increased sense of urgency on the customer's side.
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