Press Release: Effective Training Transforms Instructor-Led Soft Skills Training

Press Release: Effective Training Transforms Instructor-Led Soft Skills Training

Effective Training Transforms Instructor-Led Soft-Skills Training

Highly interactive webinar series gets a huge response from a telecommunication giant


San Jose, CA, December 1, 2017 – Traditionally, soft-skills training has been most effective when delivered by an instructor standing in front of a class leading them through a series of exercises and role-plays. For over 30 years, that’s how Effective Training Associates, Inc. conducted their corporate onsite and public training courses in the United States.

But after successfully leading a series of live, instructor-led webinar-based trainings for a large 75-billion-dollar telecommunication company, Effective Training today announced general availability of their instructor-led live webinar series for companies wishing to train their engineers, developers and managers in people skills.

“Our classroom-based training programs have been successful because we made sure that they were not just a theoretical transfer of information, but rather were experiential, participant-centered, interactive training events,” said Sue Smith, Founder and CEO of Effective Training. “Our instructors don’t even use slide decks in most of our courses! Our biggest challenge was making sure that professionals attending our live webinars had a similar interactive learning experience.”

Smith led a team of Instructional Designers and Courseware Developers and redesigned their flagship offering, “Management Essentials,” from a two-day classroom program to a four-session two-hour interactive live webinar series. Experts in utilizing live webinar tools and technologies were consulted in redesigning the content to maximize the teaching potential of the powerful medium, while instructors were trained in delivering the content via those same tools.

“We had 150% attendance on our events,” said Laura Hickerson, VP Sales and the Key Account Manager of this telecommunication giant, “and the engagement level was over 95%—which means over 95% of the attendees stayed on till the end of the webinar course.” After the initial success of the webinar series, Effective Training has now received a contract from the company to deliver over 40 webinars for a worldwide audience.

Based on this success and the demand they saw in the learning and development market, Effective Training has now announced over 50 new courses which will be delivered globally through the live webinar instructor-led format. These courses are on a variety of topics like Transitioning to be a Manager, Employee Engagement, Communication Skills, and Leadership. For a detailed list of courses, please visit and click on the Live Webinars.

About Effective Training Associates, Inc. – In 1986 Sue Smith formed Effective Training Associates with the aim of providing people skills training to engineers and managers. Over the last 30 years, Effective Training has been the premier soft-skills training company in Silicon Valley and has trained 1000s of engineers, developers and managers in locations all over the world. For more information, please contact:

Laura Hickerson
Effective Training Associates, Inc., 1754 Technology Drive, Suite 145, San Jose, CA 95110
» Telephone: 408-441-8881
» Email:

Leave a Reply

Your email address will not be published. Required fields are marked *