Company Information

About Us

Formed in 1986, Effective Training Associates, Inc. is headquartered in the heart of Silicon Valley in San Jose, California. Effective Training is a leading global provider of corporate training programs tailored to master the business skills required for career, managerial and organizational advancement and success. These professional development skills range from business communication to project management. Effective Training stands apart as experts in training for high tech companies. Since 1989, we have been a provider of public courses sponsored by the Institute of Electrical and Electronics Engineers (IEEE) in the San Francisco Bay Area.

Effective Training’s standard courses are tailored to each client to drive career development and growth in order to compete and excel in today’s constantly changing global marketplace. Onsite courses and live webinars which are offered worldwide are designed to address the challenges and skill gaps in the following six areas:

  • Management and Leadership
  • Business Skills
  • Presentation Skills
  • Writing Skills
  • Interpersonal Communication
  • Project Management

Effective Training also offers more than 60 public courses each year in the San Francisco Bay Area.

Featured in the June 2014 Issue of Forbes Magazine

Effective Training Associates Founder and President

After several years teaching in the public school system, Sue Smith shifted her focus to adult education. Living in the heart of technical innovation in Silicon Valley, she recognized that there was a significant need for improving “people skills among technical professionals, engineers and managers.” Slowly and methodically she built a network of highly skilled trainers and high tech clients that has now grown into a leading global training company. Effective Training provides courses in several languages and Smith travels internationally to ensure the quality of their instructors and courses.

Diversity Business has named Effective Training one of the Top Woman-Owned Businesses in California.

Sue holds a B.A. from the University of Michigan. Go Blue!