Onsite Course Description

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Public Relations and Media Coaching

Length
1 day

Overview

A company is as strong as its perception in the public eye.
An insightful statement from a high-profile executive or a negative report placed prominently in the press can powerfully influence public perception. This customized training program accommodates up to eight participants and can focus on an upcoming announcement to the financial community, a press tour, trade show, product roll out or other corporate-sponsored events or impromptu opportunities to speak with the media.

Key Topics

Effective Communication Behaviors

  • Strengthen natural behaviors that project confidence, enthusiasm and professionalism
  • Eliminate nervous or distracting idiosyncrasies

Clarification of Key Messages

  • Analyze listener, reader or viewer profiles
  • Practice messages in various, high-impact forms
  • Tag messages with appropriate images, analogies, emotions, quotes and other memory hooks

Interaction Management

  • Field difficult questions, respond to challenging assertions
  • Practice bringing the interview back to key messages in a non-defensive manner

At the end of this session, spokespersons will be able to:

  • Handle interviews and conferences confidently, comfortably and in their own natural style
  • Use interactions skillfully as a means to forward key messages
  • Influence the way messages are received and reported by communicating them in quotable forms

Extensive videotaped feedback and coaching provided


Reviews

Very interactive session. Worked with our team to optimize learning with lots of opportunities to practice, and fine tune messaging. – California ISO, Manager, Regional Affairs



This course is available only by special request in this geography. Please give us a call today at 1-408-441-8881 or send us an email using the contact form on this site.

This course is available only by special request in this geography. Please give us a call today at 1-408-441-8881 or send us an email using the contact form on this site.

This course is available only by special request in this geography. Please give us a call today at 1-408-441-8881 or send us an email using the contact form on this site.