Clear Email Writing
The number one problem reported by email writers is that they don’t receive the response they want. Surprisingly, this problem lies with the writer, not the reader. Writers who compose unclear email messages don’t get their intended meaning across to their readers. This leads to the recipient providing incorrect or inadequate information or taking the wrong action. On the other hand, well-written messages are more apt to elicit well-written and appropriate responses.
Driving Action in Email
- Focus on quality over quantity in email
- Write meaningful subject lines
- Apply two structures that target audience and scenario
- Format content for accessibility and action
- Strike the right tone
- Set clear expectations and drive specific outcomes
Achieving Clarity and Conciseness
- Improve readability and retention
- Craft tight paragraphs
- Use bulleted and numbered lists
- Improve flow from one idea to the next
- Grab attention with first sentences
- Maximize active voice
- Cut excess wording
- Proofread for error-free writing
Learning to be direct in email with the correct tone was an eye-opener.Altera Corporation, Engineer
Absolutely fantastic class – very useful. It addressed conceptual and detailed information to immediately understand and apply.Cupertino-based Technology Company, Product Manager
For over ten years, Barry Mohn has delivered dynamic, practical trainings for thousands of employees around the world. Specializing in business, audit, and technical writing, he has conducted trainings for over 25 Fortune 500 companies in high-tech, financial services, and health care. His clients include EMC, Brocade, Synaptics, Charles Schwab, Medtronic, Dow Chemical, OCBC Bank of Singapore, Cognizant, Cepheid, Anritsu, and many more.Barry has also designed and delivered customized training in writing and cross-cultural communication for software and hardware engineers in China, Taiwan, and Korea.
He is a popular speaker at industry conferences, including delivering a session on audit report writing at the All-Star Speakers Conference in Las Vegas for the Internal Audit Association (IIA).
In Barry’s programs, he (1) focuses on understanding the training needs of participants and (2) builds on concepts and develops customized tools to meet those needs. He maintains an easy rapport with participants to create an atmosphere of working together to overcome performance challenges. His approach ensures that the training material applies to each participant’s day-to-day work.
JANET BAILEY is a highly rated speaker, coach and award-winning writer on productivity and communication. She has developed creative methods to help leaders focus on the right priorities and has trained hundreds of engineers, sales professionals and managers to communicate clearly and to handle tough, demanding workloads. Her presentations throughout the U.S. and U.K. offer practical, powerful techniques that participants use right away to save time and stay on message.
Her columns and articles on time management, life balance, psychology and career development have appeared in leading publications including Chief Executive, Bottom Line Personal, Robb Report, Health and Reader’s Digest. Her entertaining history of San Francisco, The Great San Francisco Trivia & Fact Book, was an Amazon bestseller. As a corporate communications consultant, she has helped clients from a wide variety of industries reach their audiences effectively.
Janet has a degree in journalism and psychology from Stanford University, was an adjunct faculty member at New York University, and has served in leadership roles for the National Speakers Association and the American Society of Journalists and Authors